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Embrace the Future with the 2026 Toyota bZ Toyota has long been a leader in automotive innovation, and the 2026 Toyota bZ lineup is proof of its forward-thinking vision. Designed to redefine the electric vehicle market, the bZ (short for "beyond Zero") series represents Toyota's commitment to creating a sustainable future while delivering the quality and reliability the brand is known for. For vivacious Denison, Texas drivers, the 2026 Toyota bZ offers an exceptional driving experience that balances eco-consciousness and cutting-edge technology. more read the rest of this entry What Makes the 2026 Toyota bZ Stand Out? The 2026 Toyota bZ lineup features an array of advanced electric vehicles that prioritize sustainability without compromising on performance. Toyota's "beyond Zero" philosophy drives this innovative range, aiming to reduce carbon emissions and move beyond traditional limitations in electric vehicle design. Efficient and Sustainable Performance At the heart of the 2026 Toyota bZ series is its highly efficient electric powertrain. This technology not only delivers smooth and responsive performance but also ensures that drivers can go the distance with confidence, offering up a 314-mile range and a robust 338 hp. With a focus on sustainability, the bZ lineup uses materials and processes that align with Toyota's broader environmental goals. Advanced Technology for a Connected Drive The 2026 Toyota bZ isn't just eco-friendly—it's also packed with cutting-edge technology. From advanced driver-assistance features to a fully integrated 14” touchscreen infotainment system, the bZ models keep you connected and safe on the road. Imagine cruising through Denison, TX, with the convenience of not just wireless smartphone integration, but two wireless charging pads, and real-time navigation updates. Driver-assistance takes a step beyond the ordinary too, with Advanced Park using multiple sensors to make the tightest, most awkward spots a breeze. Versatility for Every Lifestyle Toyota understands that today's drivers have diverse needs, and the 2026 Toyota bZ lineup reflects that. Whether you're looking for a family-friendly SUV or a sleek sedan for city driving, there's a bZ model tailored to your lifestyle. The emphasis on spacious interiors and versatile configurations ensures that these vehicles are as practical as they are stylish. The bZ Lineup at a Glance Are you ready to explore the 2026 Toyota bZ for yourself? Visit Platinum Toyota of Texoma in Denison, TX, to discover how this groundbreaking lineup can transform your driving experience. Let us help you find the perfect bZ model to suit your lifestyle and join the movement toward a more sustainable future. The 2026 Toyota bZ is more than just a lineup of electric vehicles—it's a bold step toward a cleaner, greener future. Featuring advanced technology, versatile designs, and a commitment to sustainability, the bZ series proves that driving an eco-friendly car doesn't mean sacrificing style or performance. For drivers in Denison, TX, the 2026 Toyota bZ offers an exciting opportunity to embrace the future of mobility. Visit Platinum Toyota of Texoma today to learn more about this innovative range and take a test drive.

Redefining Family Travel with the 2026 Toyota Sienna The 2026 Toyota Sienna is a step beyond what families expect from a minivan. Stylish, powerful, and exceptionally innovative, the Sienna is not just a vehicle—it’s a lifestyle upgrade. For running the family around Denison, Texas, to cross-country adventures, the Sienna ensures every journey is comfortable and enjoyable. more read the rest of this entry Unmatched Style and Functionality The 2026 Toyota Sienna takes minivan aesthetics to a whole new level. Its bold exterior features sharp lines and a confident stance, as well as brazen available features like 20” dark wheels and a black honeycomb grille. The Woodland Edition shows off its own rugged side with a standard tow hitch and exclusive styling. Inside, the cabin is both spacious and luxurious, with seating for up to 8 passengers and premium materials like a wood-grain center console, Caramel seat stitching, and the Woodland’s unique pine tree pattern. From the driver’s seat, you’ll enjoy ergonomic controls and up to a 12.3” touchscreen interface that uses voice commands and wireless Apple CarPlay® and Android Auto™ to keep you connected. Add in a rear-seat entertainment system to keep everyone engaged for even the shortest of drives. Available amenities like an integrated vacuum and the convenient FridgeBox™ keeps your minivan clean in a pinch and lets you have a cold drink on the hottest days and after sports practices. The Sienna also offers flexible seating arrangements like 2 nd row captain’s chairs with built-in ottomans, and ample storage space, making it ideal for busy families juggling school runs, groceries, and weekend getaways. Attention to Detail The Sienna’s thoughtful design ensures that every detail is crafted to enhance your driving experience. Whether it's the power-sliding doors or the hands-free liftgate, every feature of the 2026 Toyota Sienna is designed with convenience and practicality in mind. Innovating Safety and Technology Toyota has long been a leader in automotive safety, and the 2026 Toyota Sienna is no exception. Equipped with Toyota Safety Sense, this minivan comes with an array of cutting-edge features like Pre-Collision Warning, Lane Departure Alert, and Adaptive Cruise Control. For families in Denison, TX, these advanced safety measures provide peace of mind on every drive, whether you're navigating local highways or heading out on a road trip. The Sienna also offers connected services like remote start and vehicle diagnostics, ensuring you’re always in control, no matter where you are. Reliable, Powerful Performance The 2026 Toyota Sienna boasts a standard 2.5L hybrid engine, delivering impressive fuel efficiency of around 36 MPG combined without compromising performance. With 245 hp and 176 lbs.-ft. of torque and a choice of front-wheel or all-wheel drive, the Sienna is a sturdy and environmentally-conscious choice for drivers who want to reduce their carbon footprint while enjoying the benefits of a versatile family vehicle. Ready to experience the 2026 Toyota Sienna for yourself? Visit Platinum Toyota of Texoma in Denison, TX, to explore this game-changing minivan. Our team is here to help you find the perfect Sienna for your family. The 2026 Toyota Sienna is more than just a minivan—it’s a statement of style, innovation, and practicality. Perfect for families in Denison, TX, this vehicle offers everything you need for safe, comfortable, and efficient travel. Don’t just take our word for it; visit Platinum Toyota of Texoma today and see why the Sienna is the ultimate choice for modern families.

The 2026 Toyota Camry is here, setting new standards for style, performance, and innovation in the world of midsize sedans. Designed to meet the needs of today's drivers, it combines cutting-edge technology with a sleek, aerodynamic design that ensures every drive feels extraordinary. For drivers in Denison, Texas, the Camry offers an irresistible blend of sophistication and practicality, making it a standout choice for everything from daily commutes to weekend road trips. A Dynamic New Design for the 2026 Toyota Camry Toyota has elevated the Camry's design for 2026, giving it a bold, modern look that grabs attention on the road. Its streamlined silhouette is complemented by sharp LED headlights, a wider front grille, and striking alloy wheels, all of which enhance its dynamic aesthetic. Inside, the cabin is a sanctuary of comfort, offering premium materials, ergonomic seating, and an intuitive layout. Whether you're navigating Denison's city streets or the open highways of Texas, the 2026 Toyota Camry ensures you arrive in style. more Advanced Technology That Keeps You Connected The 2026 Toyota Camry is packed with advanced technology to make every journey seamless. The centerpiece is the updated infotainment system, featuring up to a 12.3-inch touchscreen display, wireless smartphone integration, and voice recognition. Drivers and passengers alike will appreciate the convenience of wireless charging, multiple USB ports, and a premium sound system for an enhanced audio experience. With Toyota's Connected Services, including features like Remote Connect and Safety Connect, the Camry keeps you connected and secure wherever you go. Exceptional Performance and Efficiency Under the hood, the 2026 Toyota Camry is equipped with a 2.5L 4-cylinder hybrid powertrain for an outstanding balance of performance and fuel economy. Delivering up to 232 hp with all-wheel drive and 163 lbs.-ft. of torque, you’ll experience smooth, engaging acceleration and thrilling performance. Comprehensive Safety Features for Peace of Mind Safety continues to be a top priority for Toyota, and the 2026 Camry is no exception. Equipped with Toyota Safety Sense, a suite of advanced safety features, the Camry helps protect you and your passengers at every turn. From Adaptive Cruise Control to Lane Departure Alert and Automatic Emergency Braking, these technologies work together to enhance your confidence on the road. In addition, the Camry's robust build quality and multiple air bags provide added peace of mind for families and individuals alike. Visit Platinum Toyota of Texoma to Experience the 2026 Toyota Camry Platinum Toyota of Texoma is proud to offer the 2026 Toyota Camry to drivers in Denison, TX, and surrounding areas. Our team is here to help you explore this remarkable sedan, answer your questions, and guide you through the car-buying process. Conclusion The 2026 Toyota Camry combines innovative technology, stylish design, and reliable performance to deliver an unparalleled driving experience. Perfect for customers throughout Denison, TX, this sedan is ready to elevate your daily commute and weekend adventures. Visit Platinum Toyota of Texoma today to explore the 2026 Toyota Camry and discover why it's the perfect fit for your lifestyle.

The 2026 Toyota Tundra is making waves across the automotive industry as a groundbreaking choice for truck enthusiasts. Designed to blend rugged capability with advanced technology, this model is perfect for drivers in Denison, Texas, who demand both performance and reliability. Whether you need a truck for work or play, the 2026 Toyota Tundra promises to deliver on all fronts. more Unmatched Performance and Capability When it comes to power and performance, the 2026 Toyota Tundra sets itself apart in the competitive truck market. Equipped with a robust engine lineup, including the i-FORCE MAX hybrid option that delivers an exhilarating, efficient 437 hp and 583 lbs.-ft. of torque, the Tundra offers an impressive 12,000 lb. towing capacity and payload of up to 1,940 lbs., making it ideal for both professional and recreational use. The truck’s available Adaptive Variable Suspension System and Load-Leveling Rear Height Control Air Suspension promise a smooth ride even on the toughest terrain, making it a perfect companion for Texan roads and more rugged adventures. The Tundra's capability doesn't stop at mechanics. With features like Multi-Terrain Select and Crawl Control, it provides enhanced off-road capabilities that make it versatile and reliable in all conditions. Whether you're navigating the backroads of Denison, Texas, or hitting the open highway, the 2026 Toyota Tundra is built to perform. Advanced Technology for Everyday Convenience The 2026 Toyota Tundra doesn’t just offer muscle; it’s also packed with cutting-edge technology to enhance your driving experience. Its intuitive touchscreen infotainment system provides wireless integration with Apple CarPlay® and Android Auto™, ensuring you stay connected with apps, playlists, and more on the go. Drivers can also benefit from available features like a wireless charging pad, premium audio systems, and a panoramic camera for easier navigation in tight spaces. Safety is a top priority for Toyota, and the Tundra reflects this commitment. Standard Toyota Safety Sense features include Adaptive Cruise Control, Lane Departure Alert, and Pre-Collision Braking. These systems provide peace of mind, making the Tundra an excellent choice for families and professionals alike. A Design That Commands Attention The bold exterior of the 2026 Toyota Tundra is designed to turn heads. With its aggressive grille, dynamic LED headlights, and sculpted body lines, the Tundra exudes strength and modernity. Inside, the cabin is equally impressive, offering premium materials and spacious seating for maximum comfort. Additionally, the Tundra features a range of customization options, allowing drivers to tailor their truck to their specific needs. From bed sizes to trim levels, the 2026 Toyota Tundra ensures there’s a configuration for every lifestyle. Ready to experience the power and innovation of the 2026 Toyota Tundra? Visit Platinum Toyota of Texoma in Denison, TX, to explore this exceptional truck in person. Our knowledgeable team is here to help you find the perfect Tundra for your needs.

Redefining Convenience with Toyota's Advanced Features Toyota continues to lead the way in automotive innovation, offering cutting-edge technology like Toyota Digital Key and Remote Connect. These features are designed to make your driving experience more seamless, secure, and connected. For drivers in Denison, TX, this technology offers the perfect blend of practicality and modern convenience. What is Toyota Digital Key? The Toyota Digital Key allows you to access and start your vehicle using your smartphone. Gone are the days of fumbling for your keys—this feature transforms your phone into a secure access device. By pairing your smartphone with your Toyota vehicle, you can lock, unlock, and even start the engine remotely. This feature is especially useful for busy schedules, making your vehicle more accessible than ever. more Toyota Digital Key integrates with your Toyota app, ensuring secure transactions every time. Whether you're heading out for errands in Denison, Texas, or embarking on a road trip with lots of stuff to keep track of, the Digital Key enhances your mobility by eliminating the need for a physical key. Discover the Capabilities of Remote Connect Remote Connect is another innovative feature that brings the power of control to your fingertips. With Remote Connect, you can manage your Toyota vehicle directly from your smartphone. Features like remote start, locking and unlocking doors, and vehicle location tracking make it ideal for staying connected to your car even when you're away. Imagine a winter morning in Denison, TX—Remote Connect allows you to preheat your vehicle from the comfort of your home. Alternatively, during summer, you can cool down the interior before stepping inside. This level of remote control offers unparalleled convenience and peace of mind. How Toyota Digital Key and Remote Connect Enhance Security Both Toyota Digital Key and Remote Connect prioritize your vehicle's security. The Digital Key uses encrypted communication between your smartphone and the vehicle, minimizing the risk of unauthorized access. Similarly, Remote Connect offers notifications for any unusual activity, such as the vehicle being unlocked without permission. For families or those sharing a car, Remote Connect also allows for multiple driver profiles, ensuring that everyone's preferences are respected. Whether you're parked at a local shop in Denison or leaving your car at a busy event, these features give you confidence in your vehicle's security. Visit Platinum Toyota of Texoma in Denison, TX Today Experience the future of driving with Toyota Digital Key and Remote Connect. Visit Platinum Toyota of Texoma in Denison, TX, or explore our website at Platinum Toyota to learn more about these advanced features. Toyota Digital Key and Remote Connect are reshaping what it means to stay connected to your vehicle. With their blend of convenience, security, and practicality, these features are perfect for drivers in Denison, TX, who value modern technology. Elevate your driving experience today—explore these innovative tools and enjoy the seamless integration they bring to your Toyota vehicle.

Honoring Service with the Toyota Military Program Toyota recognizes the dedication and sacrifices of military personnel and their families. Through the Toyota Military Program, eligible active-duty service members, veterans, and retirees can enjoy exclusive benefits and rebates on select Toyota models. At Platinum Toyota of Texoma in Denison, TX, we’re proud to support our local heroes by offering this program as a small token of appreciation for their service. Whether you're stationed nearby or returning home, this program ensures you can find a reliable vehicle tailored to your needs while receiving a well-deserved financial benefit. more What Is the Toyota Military Program? The Toyota Military Program is designed to provide financial incentives to eligible members of the military community. Qualified participants can receive a rebate when purchasing or leasing a new Toyota vehicle, helping to make the car-buying process more accessible and affordable. This program is available to: Active-duty U.S. military personnel U.S. military veterans within two years of discharge U.S. military retirees Eligible household members of qualified military personnel Toyota understands the challenges military members face, whether transitioning back to civilian life or maintaining mobility during service. This program is Toyota’s way of simplifying the process and delivering peace of mind. The Benefits of the Toyota Military Program The Toyota Military Program offers advantages that make it easier for military personnel to get behind the wheel of a dependable Toyota: Exclusive Rebates – Receive a generous rebate on the purchase or lease of a new Toyota, including popular models such as the Camry, RAV4, and Tacoma Recognition of Your Service – A tangible way Toyota expresses gratitude to military members and their families Wide Vehicle Selection – Choose from fuel-efficient sedans, family-friendly SUVs, and rugged trucks If you're shopping for a new vehicle in Denison, TX, this program ensures you enjoy these benefits while selecting from Toyota’s exceptional lineup. How to Qualify for the Toyota Military Program in Denison, TX Qualifying is simple. You’ll need: Proof of Military Status – Such as a Leave and Earnings Statement (LES), military ID, or discharge papers (DD Form 214) Household Member Documentation – Proof of shared household residency if applicable Vehicle Purchase or Lease Agreement – Rebate applies to new Toyota vehicles purchased or leased from participating dealerships, including Platinum Toyota of Texoma Once complete, you can apply your rebate and drive away in a vehicle built on Toyota’s renowned reliability and innovation. Call to Action Ready to explore the Toyota Military Program? Visit Platinum Toyota of Texoma in Denison, TX to learn how we can help you find the perfect Toyota for your needs. Our team is here to guide you through every step, ensuring your car-buying experience is seamless and stress-free. Conclusion The Toyota Military Program is a heartfelt way to honor the bravery and commitment of our military community. Whether you're transitioning to civilian life or continuing your service, this program offers financial relief and access to Toyota’s dependable lineup. At Platinum Toyota of Texoma, we stand ready to serve those who have served us. Visit us today to discover how the Toyota Military Program can support your journey—wherever it may take you.

The 2025 Toyota RAV4 continues to raise the bar in the compact SUV market, delivering a confident blend of capability, comfort, and versatility. For drivers in Denison, TX, the RAV4 offers a balanced driving experience that fits daily commutes, road trips, and outdoor exploration with ease. more Performance That Delivers The 2025 Toyota RAV4 is powered by a 2.5L Dynamic Force 4-cylinder engine rated at 203 horsepower and 184 lbs.-ft. of torque. Paired with an 8-speed electronically controlled automatic transmission, it provides smooth acceleration and efficient performance at every turn. Both FWD and AWD configurations are available. AWD models include Multi-Terrain Select, allowing drivers to fine-tune traction for snow, mud, sand, or rocky surfaces. With electric power steering and an independent suspension system, the RAV4 maintains confident handling on highways, neighborhood roads, and rugged paths alike. Stylish and Functional Design The 2025 RAV4 blends practicality with bold styling cues. LED projector headlights, a sculpted body, and available 19-inch alloy wheels create a refined presence. Ground clearance of up to 8.6 inches supports light off-road use while preserving an aerodynamic, city-friendly silhouette. Inside, the cabin offers room for five along with generous cargo capacity. With the rear seats folded, the RAV4 provides up to 69.8 cubic feet of space. Available comforts include SofTex®-trimmed seating, a height-adjustable cargo deck, and dual-zone automatic climate control—ideal for families or active travelers around Denison, TX. Advanced Technology and Safety Connectivity comes through Toyota Audio Multimedia with standard wireless Apple CarPlay® and Android Auto™. Higher trims offer a 10.5-inch display and an available 11-speaker JBL® Premium Audio system for an elevated listening experience. Toyota Safety Sense™ 2.5 is standard across the lineup, bringing driver-assist features such as Pre-Collision System with Pedestrian Detection, Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, and Road Sign Assist. These systems work together to support awareness and confidence on every drive. Visit Platinum Toyota of Texoma The 2025 Toyota RAV4 brings dependable performance, modern design, and advanced safety together in one versatile SUV. For drivers in Denison, TX, it is an ideal companion for everyday driving and weekend adventures alike. Visit Platinum Toyota of Texoma today to explore the 2025 RAV4 in person and experience its standout features firsthand.

For drivers in Denison, TX, who crave a perfect mix of rugged capability and modern refinement, the 2026 Toyota 4Runner stands ready to deliver. With its bold redesign, powerful engine options, and advanced technology, this latest generation of the iconic SUV is built to take on everything from downtown drives to off-road trails with confidence and style. more Performance and Capability The 2026 Toyota 4Runner offers two impressive powertrains that balance strength and efficiency. The standard i-FORCE 2.4L Turbocharged 4-cylinder engine produces 278 horsepower and 317 lbs.-ft. of torque, ensuring plenty of power for daily driving and weekend adventures. For even greater performance, the available i-FORCE MAX hybrid system delivers a combined 326 horsepower and 465 lbs.-ft. of torque, making it the most capable and efficient 4Runner yet. Both engines pair with a refined 8-speed automatic transmission that provides smooth, responsive shifting. Drivers can also choose from 2WD, part-time 4WD, or full-time 4WD (standard on select trims like the Platinum and Limited), allowing the 4Runner to adapt effortlessly to any terrain. With a maximum towing capacity of up to 6,000 lbs. and an impressive ground clearance of 10.1 inches on the TRD Pro trim, this SUV is ready for work, play, and everything in between. Interior Comfort Meets Cutting-Edge Technology Inside, the 2026 4Runner combines comfort with versatility. Select trims offer three-row seating for up to 7 passengers, while available second-row captain’s chairs add an extra touch of luxury. With up to 90.2 cubic feet of cargo space (with rear seats folded), there’s no shortage of room for gear, groceries, or luggage. Technology takes center stage with a standard 12.3-inch digital instrument cluster and an available 14-inch multimedia touchscreen featuring wireless Apple CarPlay® and Android Auto™. Five USB-C ports, a Qi-compatible wireless charging pad, and available dual-zone climate control ensure everyone stays connected and comfortable on long drives. Safety is equally prioritized thanks to Toyota Safety Sense™ 3.0, now standard on every model. This advanced suite includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and Dynamic Radar Cruise Control, offering added confidence on every journey through Texas. Exterior Design and Off-Road Dominance The 2026 4Runner blends its heritage-inspired toughness with a modernized edge. Each trim showcases distinct design cues, from the bold “TOYOTA” heritage grille to eye-catching wheel options like 18-inch bronze alloys on the Trailhunter and 20-inch gloss-black wheels on the Platinum. Off-road trims take performance even further. The TRD Pro and Trailhunter models feature factory-engineered upgrades such as ARB® Old Man Emu suspension, heavy-duty skid plates, rock rails, and Multi-Terrain Select (MTS) with Crawl Control (CRAWL) for superior traction and control. Whether tackling rocky trails or sandy dunes, these trims deliver true go-anywhere capability straight from the factory. Experience the 2026 Toyota 4Runner at Platinum Toyota of Texoma The 2026 Toyota 4Runner is more than a capable SUV—it’s a symbol of adventure, innovation, and reliability. With its rugged performance, refined interior, and advanced technology, it’s ready for any challenge that Denison, TX, drivers can throw its way. Visit Platinum Toyota of Texoma to explore the all-new 4Runner lineup and take a test drive today. Discover firsthand why this SUV continues to define what it means to drive with confidence, capability, and undeniable style.

The 2026 Toyota Grand Highlander raises the bar for midsize SUVs with its premium comfort, impressive powertrains, and forward-thinking design. Built for families and adventurers alike, this SUV blends Toyota’s legendary reliability with refined luxury and capability. For drivers in Denison, TX, it’s the perfect choice for road trips, daily commutes, and everything in between. more Powerful and Versatile Performance The 2026 Grand Highlander offers 3 powertrains to match every lifestyle: 2.4L Turbocharged 4-cylinder: Delivers 265 horsepower and 310 lbs.-ft. of torque, offering confident acceleration and efficiency for daily driving. 2.5L Hybrid: Combines performance and sustainability with a 245 horsepower combined output, providing excellent fuel economy for long family drives. Hybrid MAX: The performance flagship, generating an impressive 362 horsepower and 400 lbs.-ft. of torque for bold capability and thrilling power. All models are paired with a smooth 8-speed automatic transmission, while drivetrain options include FWD or available AWD on gas models, electronic on-demand AWD on hybrids, and standard electronic on-demand AWD on the Hybrid MAX. With a maximum towing capacity of 5,000 lbs., the Grand Highlander is ready to handle your family’s biggest adventures. Spacious Comfort and Thoughtful Design Inside, the 2026 Toyota Grand Highlander delivers exceptional comfort and space for up to 7 or 8 passengers, depending on configuration. The cabin offers an EPA passenger volume of up to 153.3 cubic feet and a maximum cargo capacity of 97.5 cubic feet with the rear seats folded down. Even with all rows in place, there’s still 20.6 cubic feet of storage for luggage or groceries. Premium materials and available leather-trimmed seats, three-zone automatic climate control, and heated and ventilated seating create a first-class experience for everyone on board. Every trim includes Toyota’s signature attention to detail, making long drives and short errands equally enjoyable. Cutting-Edge Technology and Safety The 2026 Grand Highlander integrates advanced technology to keep drivers connected and confident. A 12.3-inch Toyota Audio Multimedia touchscreen comes standard, featuring wireless Apple CarPlay® and Android Auto™, voice recognition, and over-the-air updates. Higher trims add an available 12.3-inch digital driver display, head-up display, and a JBL® Premium Audio system with 11 speakers for concert-quality sound. Convenience features like available wireless charging, USB-C ports throughout all three rows, and up to two 120V outlets ensure every passenger can stay powered and entertained. Safety remains at the heart of Toyota’s design philosophy, and the Grand Highlander delivers with Toyota Safety Sense™ 3.0 as standard. This suite includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, and Lane Tracing Assist. Additional features such as Blind Spot Monitor, Rear Cross-Traffic Alert, and Front and Rear Parking Assist enhance awareness in every driving situation. Experience the 2026 Toyota Grand Highlander at Platinum Toyota of Texoma The 2026 Toyota Grand Highlander combines power, versatility, and sophistication into one dynamic SUV. From its hybrid performance options to its spacious, high-tech interior, every detail is crafted to make life on the road easier and more enjoyable for Denison families. Visit Platinum Toyota of Texoma today to explore the 2026 Grand Highlander in person. Take a test drive and discover how Toyota’s latest SUV redefines comfort, capability, and innovation for the modern driver.

Support Grayson County Families This Holiday Season This Thanksgiving, Platinum Toyota of Texoma is proud to join forces with StillGood Grayson County to host a community-wide donation drive that brings warmth and care to local families in need. From now until November 21st at 8:00 PM, we’re collecting hygiene products and non-perishable food items to help ensure everyone in Grayson County can enjoy a safe, nourishing, and dignified holiday season. What to Donate We welcome a variety of essential items, including: Personal hygiene products: soap, shampoo, toothpaste, deodorant Non-perishable food: canned vegetables, pasta, rice, peanut butter, boxed meals Baby care items and feminine hygiene products Every item donated helps someone feel seen, supported, and cared for this Thanksgiving. Drop-Off Location Bring your donations to: Platinum Toyota of Texoma located at 1920 US-75, Denison, TX 75020. Look for the donation bins in our showroom—our team will be there to greet you and thank you for your generosity. Why It Matters Thanksgiving is a time to reflect, give thanks, and extend kindness to others. With rising costs and growing needs across our community, your donation can make a real difference in someone’s life. Whether it’s a warm meal or a clean start to the day, your gift helps restore dignity and hope. Let’s come together to show Grayson County that compassion is still strong—and StillGood. All donations must be received by Thursday, November 21st at 8:00 PM. Don’t wait—help us fill the bins and lift up our neighbors before the holiday begins. Platinum Toyota of Texoma is honored to serve a community that gives generously. Let’s make this Thanksgiving unforgettable—for all the right reasons. For more information, visit Platinum Toyota of Texoma or stop by during business hours.

The 2025 Toyota Tacoma takes midsize trucks to new heights with its blend of power, technology, and off-road readiness. Whether you’re cruising through Denison, TX, or exploring rugged Texas trails, the Tacoma’s versatility and innovation make it the go-to choice for drivers who demand performance and reliability. Engine and Performance: Power to Tackle Any Terrain At the heart of the 2025 Tacoma is Toyota’s advanced i-FORCE powertrain lineup. The standard i-FORCE 2.4L Turbocharged 4-cylinder engine generates up to 278 horsepower and 317 lbs.-ft. of torque, while the available i-FORCE MAX Hybrid boosts output to 326 horsepower and a commanding 465 lbs.-ft. of torque. Drivers can choose between an 8-speed automatic or 6-speed manual transmission, depending on trim. With available part-time 4WD, Active Traction Control, and the Stabilizer Disconnect Mechanism (SDM), the Tacoma delivers sure-footed control and flexibility both on- and off-road. more When it’s time to haul or tow, the 2025 Tacoma is up to the task with a maximum towing capacity of 6,500 lbs. and payload capacity up to 1,709 lbs., ensuring it’s ready for work or play. Off-Road Capabilities: Built for Adventure Toyota built the Tacoma to dominate the trails. Off-road-focused trims like the TRD Off-Road, TRD Pro, and Trailhunter each offer unique setups for different types of terrain. The TRD Pro features 2.5-inch FOX QS3 internal bypass shocks, adjustable damping, and a high-clearance front bumper for superior trail performance. The Trailhunter takes things further, offering Old Man Emu suspension, ARB-engineered rock rails, and integrated recovery hooks, creating a turn-key overlanding platform straight from the factory. With up to 11 inches of ground clearance, Multi-Terrain Select, Crawl Control, and an electronically locking rear differential, the Tacoma is built to go wherever your adventures lead. Interior Comfort and Technology: Function Meets Luxury Inside, the 2025 Tacoma pairs durability with comfort and innovation. Depending on trim, drivers can enjoy SofTex® or fabric-trimmed seats, heated and ventilated front seating, and power adjustability for optimal comfort. Tech takes center stage with the available 14-inch Toyota Audio Multimedia touchscreen, JBL® Premium Audio System, and wireless Apple CarPlay® and Android Auto™. Additional amenities include dual-zone climate control, Qi wireless charging, and a digital rearview mirror. Safety comes standard with Toyota Safety Sense™ 3.0, featuring advanced systems such as Lane Tracing Assist, Proactive Driving Assist, and Road Sign Assist, ensuring confidence on every journey. Versatility and Design: Tailored to Your Needs The 2025 Tacoma lineup offers flexible configurations, including XtraCab and Double Cab models with either a 5-foot or 6-foot bed. The truck bed itself is designed for convenience, featuring an accessory rail system, LED lighting, and available integrated storage boxes for extra gear. Each trim makes a bold statement—whether it’s the TRD Pro with its heritage-inspired grille and 33-inch Goodyear Territory R/T tires, or the Trailhunter, which stands out with bronze-finished wheels, a high-clearance trail exhaust, and exclusive Mudbath paint. Discover the 2025 Toyota Tacoma at Platinum Toyota of Texoma If you’re ready to take your adventures to the next level, visit Platinum Toyota of Texoma in Denison, TX, to explore the 2025 Toyota Tacoma. From its powerful turbocharged engines to its cutting-edge off-road engineering, this next-generation pickup is built to handle anything Texas roads—or trails—throw its way. Stop by today or browse our inventory online to find your perfect Tacoma and experience why it’s the ultimate midsize truck for work, travel, and everything in between.

The 2025 Toyota Tundra redefines what it means to drive a full-size pickup—combining modern power, advanced technology, and luxurious comfort in one durable package. Whether you’re towing, hauling, or simply cruising through Denison, TX, the Tundra is built to deliver the perfect balance of strength, sophistication, and reliability. Powerful Engine Options: i-FORCE and i-FORCE MAX Under the hood, the 2025 Tundra offers 2 commanding powertrains. The standard i-FORCE 3.4L Twin-Turbo V6 produces 389 horsepower and 479 lbs.-ft. of torque, providing confident acceleration and towing muscle. For even greater performance, the available i-FORCE MAX hybrid combines that sameTtwin-Turbo V6 with an electric motor to generate an impressive 437 horsepower and 583 lbs.-ft. of torque. Both engines pair with a 10-speed electronically controlled automatic transmission, ensuring seamless power delivery whether you’re merging onto I-75 or climbing steep Texas trails. The hybrid system also achieves an EPA-estimated 22 MPG combined, offering exceptional efficiency for its class. more Built to Tow, Built to Explore With a maximum towing capacity of up to 12,000 lbs. and up to 1,940 lbs. of payload, the 2025 Toyota Tundra is ready for whatever your day demands. Advanced systems like Adaptive Variable Suspension (AVS) and Load-leveling Rear Height Control Air Suspension help maintain a smooth, stable ride—even under heavy loads. If off-road adventure is more your style, the TRD Pro trim is tailor-made for the trails. Outfitted with FOX® shocks, Multi-Terrain Select, Crawl Control, and an electronically locking rear differential, it’s engineered to conquer mud, sand, and rocky terrain with confidence. Technology That Keeps You Connected Inside, the 2025 Tundra brings innovation to every drive. The available 14-inch Toyota Audio Multimedia touchscreen offers an intuitive interface with wireless Apple CarPlay® and Android Auto™ integration. For added visibility, the Panoramic View Monitor and Multi-Terrain Monitor provide a 360-degree perspective of your surroundings. Premium amenities like the 12-speaker JBL® Premium Audio System, Digital Rearview Mirror, and Trailer Backup Guide with Straight Path Assist make towing and daily driving effortless. Meanwhile, Toyota Safety Sense™ 2.5 ensures peace of mind with advanced features like Pre-Collision System with Pedestrian Detection, Lane Tracing Assist, and Dynamic Radar Cruise Control. Luxury Meets Durability The 2025 Toyota Tundra proves that power doesn’t mean sacrificing comfort. Premium trims like the 1794 Edition and Capstone surround you in refinement, featuring semi-aniline leather-trimmed seats, heated and ventilated front and rear seating, and a panoramic moonroof that opens the cabin to Texas skies. Smart touches like rear under-seat storage, a power vertical rear window, and a durable yet stylish interior design make the Tundra as versatile as it is upscale. Whether you’re heading to the job site or out on a family road trip, the Tundra delivers an experience that’s rugged, refined, and undeniably Toyota. Experience the 2025 Toyota Tundra at Platinum Toyota of Texoma For drivers in Denison, TX, the 2025 Toyota Tundra represents the perfect combination of capability, innovation, and comfort. Visit Platinum Toyota of Texoma to explore every trim—from the hardworking SR5 to the luxurious Capstone—and experience firsthand how the new Tundra sets the bar for full-size pickups. Stop by today or browse our inventory online to find the Tundra that’s built for your next big adventure.